MERCADEO Versión en español
Virtual reality get closer and closer to stores
Manuela Walfenzao| 17 de marzo de 2015
Two thirds of the Internet users in the US are interested in virtual reality. This has become an inevitable topic in discussions on sales and technology. Several brands have already worked with increased reality experiences. The North Face debuted with a virtual reality event where people could experiment an outdoor adventure. Mountain Dew did one in which fans could go snowboarding, and Merrell built a virtual walk.A study from December 2014 by Walker Sands revealed that there is a significant appetite among buyers for these high technology experiences: 63% of the sample said that virtual reality could change the way they buy. In spite of this, many continue to prefer purchases in the physical store.By going deeper into the topic of purchase experience, 35% said they would be more open to online purchase because they could have a more realistic sample of the products and 22% said they would be less willing to go to physical stores. Consumers are not yet rushing to stores to buy virtual reality glasses, which offers a glimpse into the possibility that the first approach to technology may take place inside the stores.Salespeople must start getting ready for virtual reality, since consumers expect a new way to purchase technology. Projections reveal that 2020 will be the year of penetration and establishment of the use of virtual reality.
