MERCADEO Versión en español
Diageo: We are working to comply with the SEC´s requests
24 de julio de 2015
Ivan Menezes CEO de Diageo admitió que la compañía ha tenido bajo rendimiento en EE UU
Diageo is being scrutinized by the Securities and Exchange Commission, SEC, for allegedly sending excess inventory to its US distributors, in an effort to boost its financial results, as reported by The Wall Street Journal.The journal informed that sending more boxes of their products to their distributors, the owner of brands such as Smirnoff and Johnnie Walker would allow them to report higher sales and shipments.Diageo confirmed to the newspaper that they were informed about the SEC investigation regarding their US distribution. “Diageo is working to fully respond to the SEC´s request for information in this matter”, said a company spokeswoman. Ivan Menezes CEO of Diageo admitted that the company had been underperforming in that region. The investigation is taking place after a period of changes in Diageo´s managerial board. The firm announced in June that the President of their operations in US, Larry Schwartz, would retire at the end of this year. The Chief Marketing Officer for the region, Peter McDonough, also left the company.
