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Cannes Lions replaces Branded Content & Entertainment with Lions Entertainment
20 de octubre de 2015
Cannes Lions announced the launch of Lions Entertainment, a new stream which will replace for the next festival edition- the current Branded Content & Entertainment Lions to concentrate on whats important according to Philip Thomas, CEO, Lions Festivals. At the core of Lions Entertainment are two associated Lions: the Entertainment Lions and the Entertainment Lions for Music. These new entries will have two independent jurors and their own Lions. The new program will bring together the platforms that are reinventing consumption and the brands that have created authentic, compelling content. “The category has grown exponentially since launching four years ago, but its no secret that Branded Content & Entertainment has seen two years without a Grand Prix” Thomas added. “Customers are telling us that entertainment is a huge part of the industry and that work has to be more creative, so weve made the decision to reflect this, shine a spotlight on entertainment and re-examine what it takes to make content that cuts through” he said. Jae Goodman, who is Chief Creative Officer and Co-Head of CAA Marketing, and winner of the 2012 Branded Content & Entertainment Grand Prix, believes that “Entertainment Lions reflects the necessity for marketers to shift away from creating content that interrupts the entertainment, and toward creating the entertainment itself.”
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13 de octubre de 2015
La categoría Branded content de Cannes Lions 2015 genera polémica