MERCADEO Versión en español
Cannes Lions released its Global Creativity Report 2015
Manuela Walfenzao| 5 de noviembre de 2015
On November 5th Cannes Lions revealed its 2015 edition of the Global Creativity Report. The report includes the results of Cannes Lions, Lions Health and Lions Innovation to create a global ranking of the best agencies, clients and creative cities.”With over 40 thousand entries from 94 countries, Cannes Lions is a barometer of creativity globally. This report uncovers trends and highlights where the truly outstanding work is coming from. It´s invaluable in the insight it provides and by producing Global Creativity Report we hope it helps to point the way for the future of the industry” commented Philip Thomas, CEO, Lions Festivals.The report points out the most important chains in each region. In Asia Pacific, BBDO is in first place and in EMEA, DDB is first. In North America, Grey came out top and Ogilvy & Mather is number one in Latin America. In the Country rankings, the U.S. is in first place, the U.K. in second, and Brazil third. Countries whose levels went down include Argentina and India, while Spain improved its performance by 26% in 2015. The four most creative cities continue to be New York, London, São Paulo and Paris. Los Angeles dropped from 5th place to 17th.Procter & Gamble is in first place on the client listing, followed by Samsung, Nike, Unilever and Burger King. Geico, Under Armour and Optus are all on the top 20 for the first time.
