MERCADEO Versión en español
Bertrand Quesada of Teads: Our U.S. operations experienced tremendous growth
1 de marzo de 2016
Teads reported revenue of US$144 million in 2015 representing a 50% organic growth year-over-year. In Euros, the Luxembourg headquartered company registered 70% YOY growth. The company was EBITDA-positive for the fourth year in a row. “2015 was the year when Teads became truly global. Our U.S. operations, launched in 2013, experienced tremendous growth while Europe was very solid. The outstream video advertising format that weve pioneered in Europe since 2012 is rapidly becoming mainstream. Its potential is bigger than pre-roll, as it opens an unprecedented opportunity for publishers to better monetize their mobile traffic” said Bertrand Quesada, Teads CEO. Teads native video advertising platform has been adopted by hundreds of the most prestigious publishers all around the world, including The Washington Post, Reuters, Forbes, Mashable, Le Monde, Les Echos, Die Welt, The Guardian, The Telegraph, La Repubblica, Il Messaggero, Nikkei, Asahi, O Globo, among others. Pierre Chappaz, Executive Chairman at Teads said that the company is delivering on its promise to reinvent video advertising. “We offer the largest and most premium mobile video inventory. This is a game changer in the programmatic world, where only 20% of the inventory is mobile. I believe that the future of mobile video advertising will rely on native formats over pre-roll.”
