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U.S.H. IDEA AWARDS- Gustavo Lauría from the Círculo Creativo: This year we duplicated the number of partners
Liz Unamo| 10 de octubre de 2016
Lauría dice que viene un año genial para el Círculo Creativo
This year the Círculo Creativo Hispano duplicated the number of partners and announced the incorporation of production companies that became partners. Gustavo Lauría, President at the U.S. Círculo Creativo Hispano and Co-Founder and CCO at We Believers, explained to PRODU that the action has to do with the effort of being more inclusive as an organization.“There are around 30 production companies that became our partners. We want those who have to do with a good idea, to have a place, a voice and for them to be able to propose. We open the doors of our Social Media for them to communicate what they are doing” he explained to PRODU. The most representative production companies are part of the jury in Craft and planners also participate in the Strategy category. “They vote online, except creatives” he commented. “The U.S.H. Idea Awards is the only representative award in our market.”He added that a great year lies ahead for the Círculo and that the number of registrations increased and that has to do with the fact that “we do the impossible to include everyone.”The U.S.H. Idea Awards take place on Wednesday October 12th, with a renewed jury panel. In this edition, the Círculo Creativo broadened the panel to 66 members. They also added a considerable number of female members to promote gender diversity.
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