Honda and DreamWorks Animation Create An In-Car VR Experience

Beginning tomorrow until January 8th, the public will be able to experience at the Consumer Electronics Show (CES) in Las Vegas, the Honda Dream Drive prototype, created in collaboration with DreamWorks Animation. It’s a new augmented and virtual reality content and solutions test bed for the in-vehicle experience. This alliance will focus on creating a software development kit that fuses live telematics data to feed in-vehicle entertainment, education and information applications that are contextually synchronized with the motion of the vehicle in real-time. The initiative enables passengers to gaze into other worlds while riding as passengers in Honda vehicles and features content from DreamWorks’ recent animated hit movie Trolls. “Entertainment in the car is rapidly changing as consumers rely more and more on personal devices and Honda sees new opportunities to create unique experiences for our customers” said John Moon, Developer Relations Lead at Honda Developer Studio. Honda Dream Drive uses a VR headset to immerse passengers in a virtual reality world triggered by the motion of the vehicle. “We see the cabin of an automobile as an untapped platform for delivering entertaining and educational experiences to consumers” said DreamWorks Animation’s Chief Animation Technology Officer, Jeff Wike. “Working with Honda has enabled us to bring our collective talent together to explore and identify opportunities in adapting and creating new forms of consumer engagement.”