Snickers to Air Live Super Bowl Ad

Snickers is coming back to the Super Bowl this year with a campaign featuring Actor Adam Driver. This will be the brand’s sixth appearance -and third consecutive year- as a Super Bowl advertiser.Snickers says its official 30-second Super Bowl commercial with Driver will be filmed live during the game.Developed by BBDO New York, the campaign includes the teaser ads, the official game-day ad and live-streaming content that will being airing noon February 2nd on SnickersLive.com (which currently links to the brand’s YouTube channel) and Snickers’ Facebook page.