MERCADEO Versión en español
Michelle Maldonado from d expósito & Partners: Brands Can Amplify Their Messaging by Identifying Spaces Where Consumers Are Most Active
Liz Unamo| 22 de febrero de 2017
Las redes son una oportunidad para conocer a los consumidores
AHAA: The Voice of the Hispanic Marketing addressed the challenges that emerge from the explosion of digital platforms changing the face of public relations and the way brands engage with consumers, particularly in the Hispanic market. During a webinar, a panel that included Natalie Asorey, Head of Social Media at Boden; Michelle Maldonado, Director of Public Relations at d expósito & partners; Byron Beach, Digital Social Strategy at Orcí, and Lourdes Mateo de Acosta, SVP, Communications at República, provided insights and predictions for what is trending in this dynamic space for 2017 and beyond. Byron Beach noted that companies need to ensure they have a “human editor” monitoring Facebook to make sure the company portrays a cohesive message. “Companies should look in their multicultural division to find this editor. Facebook has transitioned to being a go-to news source for many Americans, but it has no editor except an algorithm.” Michelle Maldonado said that brands can amplify their messaging by identifying the various spaces where your target audiences are most active. “Consumers are looking for non-curated content like Facebook live videos.” She added that “PR professionals are a brand’s safeguard and must protect their industry from fake news.” For Natalie Asorey social media is an opportunity to know consumers. “Music and sports are strong passion points for Hispanics and are constantly trending in social listening.” She added real time news – livestreaming – is becoming more popular, even among traditional news outlets, and will continue to grow.
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