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CAA Experiential Developed The Retail Driver to Quantify Grassroots Activity
Manuela Walfenzao| 9 de marzo de 2017
Clientas ganadoras de uno de los grandes premios de Cricket
The Retail Driver is a digital platform developed by CAA Experiential to quantify grassroots activity, the program uses analytics to track door swings and incremental gross ads. Initially the platform’s goal was to drive consumers to Cricket Wireless stores across the U.S., and over time it morphed into a much more intricate project, according to the company. Each piece of collateral, distributed either physically or digitally by the in-market Street Teams, has a dedicated trackable identifier assigned to a specific program. Consumers are incentivized to go into retail and check their code for a chance to win exclusive prizes, such as VIP fly-a-ways, celebrity meet and greets, and other once in a lifetime bucket list experiences. Currently the Retail Driver is broken down into 3 segments of rich information with CAA Experiential’s proprietary App: Digital Retail Driver, Social Driver and Social Support, each one are integral in accomplishing the goal of bringing consumers into stores. “The beauty of technology allows us to send offers via email and SMS to consumers for instant drive-to-retail traffic to local dealers. This digital connection, which millennials seem to be lost without, drives a longer interaction” said the digital company. In 2015, the Retail Driver drove 500,000+ consumers into retail. With an average 1% conversion rate, that’s 5,000+ sales and incremental gross ads, resulting in an overall ROI of 350%. In 2016 to date, over 1 million consumers have been driven into retail doubling their ROI.
