MERCADEO Versión en español
Carlos De Venezia of Dift Collective: Brands Biggest Value Is In Chatbots Data
Liz Unamo| 15 de marzo de 2017
Carlos De Venezia, jefe de Biz Dev / Production de Dift Collective
For an idea to have a technological approach the criteria is to be user-centered with a clear purpose, according Carlos De Venezia, Chief Business Development and Production at Dift Collective. “This approach is a common practice in StarUps businesses. This is the way an idea is born, always taking into account the user and his context to understand the frictions he faces and defining the areas where to tackle the problem with a purpose” Chatbots as brands’ dissemination or utility means that it will allow organizations to show theirselves to their audiences in a clearer way. “I think that brands biggest value is in chatbots’ data, understanding in detail the audience behavior.” “When understanding that the user is the center, our ideas consider technology as a mean to elevate the user’s experience, not only to promote it” he added. With the insertion of technology the behavior of users is more uniform, because of interactions and endless possibilities. “The U.S. has always been a pioneer in technology; however, Latin America is always a surprise because it pushes the limit achieving original ideas even with the restrictions.”
