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Martín de Ferrari From Wing: We Were Looking For an Innovative Way To Show How Art Can Change Your Life
Manuela Walfenzao| 11 de mayo de 2017
De Ferrari fue el redactor a cargo de la campaña
The agency Wing Grey is proud to present one of its campaigns that will compete in Cannes Lions in the categories Print & Publiching and Outdoor. These graphic pieces were designed for their client La Liga del Arte and precisely bet on the power of art to change history. Martin De Ferrari was the writer of the campaign and Julieth Monsalve, Art Director. Under the premise that history has proven on several occasions that the best talent in the world can be used to create massive beauty or massive destruction, they made these interesting illustrations. “We are looking for an innovative way to show how art can change your life. We identified several historical characters with certain artistic sensitivity, but who didn´t follow the path of art but a path that ended up causing harm to mankind” said the pair. “Obviously, we can only imagine what would have happened if they had dedicated their lives to art since they could have solved many of their internal conflicts in a positive way.” The pieces were illustrated by the artist Andrés Echeverry and show the points in common between the lives of people such as Salvador Dalí and Adolf Hitler or García Lorca and Joseph Stalin, for example. “The world knows who led the path to destruction in history. This proves the importance of channeling talent towards creation and not towards destruction” says the agency in a statement.Watch the pieces
