MERCADEO Versión en español

Ana Karina Da Silva From LAPIZ: The Reach of Tequila Cloud is The Result of Organic and Collective Curiosity

Manuela Walfenzao| 12 de mayo de 2017

La agencia hizo llover tequila

Ana Karina Da Silva, Copywriter at LAPIZ, said in an interview that part of the success of the piece Tequila Cloud, for the Mexico Tourism Board, is based on the synergy that existed between all the departments of the agency and the client. “We presented three incredible ideas and the one that was chosen was the most complicated to carry out, which reflects the client’s trust in the agency. We pushed the bar very high and that brought us long-term benefits. Some companies contacted LAPIZ because of the cloud and their interest in creating projects with similar impact. Other big events want to use the cloud in the future.” Da Silva highlighted that the cloud was amazingly received in social networks, since the audience was surprised with the use of science and art to create this installation. The Huffington Post published a review of the piece only two weeks after its launch. After, the big U.S. media published articles and it soon went viral. “People shared the news 120 thousand times on social networks. The news went viral in more than 50 countries, exceeding our initial goal of positioning Mexico in Germany during the winter” he added. “The cloud generated 473 million impressions (US$4.7 million in earned media) and our budget in ad spend was only US$60 thousand. The reach of the cloud was the result of organic and collective curiosity.”

Diario de Hoy

jueves, 29 de enero de 2026

Image

Blackmagic Week llega a Guadalajara con una experiencia de producción cinematográfica inmersiva

Image
MERCADO Y NEGOCIOS

• Dolby inaugura su primer Experience Center junto a ZG Audio en México

• Netflix aprueba la cámara Canon EOS C50 para producciones originales

• TV Azteca implementa Veset Nimbus en AWS como solución de recuperación ante desastres para adn40

• Grass Valley y NETGEAR se alían para impulsar la producción audiovisual en el mercado Enterprise

• El Congreso AVIXA reunirá en ISE 2026 a las voces iberoamericanas de la industria audiovisual

• Christie regresa a Barcelona con lanzamientos globales e innovaciones centradas en el relato visual

• LiveU muestra su capacidad y fortaleza tras acuerdo con ANI

Image
MERCADO Y NEGOCIOS
Image
Image
Image
Image
Image
Image
Image
PRODU
Resumen de privacidad

Esta web utiliza cookies para que podamos ofrecerte la mejor experiencia de usuario posible. La información de las cookies se almacena en tu navegador y realiza funciones tales como reconocerte cuando vuelves a nuestra web o ayudar a nuestro equipo a comprender qué secciones de la web encuentras más interesantes y útiles.