MERCADEO Versión en español
Alejandro Sugich From Sumo VR: Brands Are Increasingly More Interested In VR And AR
Manuela Walfenzao| 15 de mayo de 2017
Sumo VR es una de las empresas pioneras en realidad virtual con proyección internacional
Alejandro Sugich, Founder and Director at Sula Films, is also Co-Founder at Sumo VR, a company specialized in the production of contents in VR and AR. The company has worked with brands in the science and education sector in countries such as Switzerland, the U.S. and Mexico. They were recently in the Virtual Reality Fair in Los Angeles. “We had an amazing experience. The people who approached us were very interested in the content we were exhibiting. We sold more than 20 Sumo Rigs” he said. Sugich mentioned that in this encounter, trends were more oriented towards interaction.“There were more games than Live Action VR, although they will always be balanced at some point on the scale” he added.Sumo VR is one of the pioneer companies in this technology. It started its sales through consulting. “Sumo is a Mexican company, but it has been selling to companies worldwide for more than 12 months. This is one of our strengths: we are a global Mexican company” he said. “We offer content creators a guide, consulting for them to manage to reach their goal regarding concept, quality and production. We work from the idea until we hand in the material ready on the diverse VR exhibition platforms.”According to the Director, brands are increasingly more interested in VR and AR. “We are doing consulting for some brands that are leaders in their market and for the second semester of 2017, there will be more advertising content of that sort in Mexico” he ended.
