Teads Announces Executive Promotions To Drive Synergy Between Global Markets

Teads announced that the company has promoted Jim Daily, most recently Teads’ President of U.S. and Canada, to Global President, and Todd Tran, most recently Teads’ Global SVP of Programmatic and Mobile, to Chief Strategy Officer.Daily has been with Teads since 2013 and in his four years with the company has established Teads’ U.S. presence and led the region to an annual run rate of $150 million. Jim Daily commented “In the last four years, we’ve seen exceptional growth, not only in North America but across the globe. That being said, we’ve only just scratched the surface. As the inventors and leaders of the outstream video marketplace, we will continue to push the industry into a truly viewable, user-friendly ecosystem and continue to be a fervent supporter of all premium publishers around the world. Outstream is mainstream and will soon be the dominant video format in our space.”Todd Tran commented “Seeing programmatic revenue now nearing half our business is a huge accomplishment for Teads. When I first joined two years ago, there was minimal inventory and delivery on mobile and programmatic, but it’s been astonishing to see how far the company has come and the positive transformation in such a short period of time. Teads has proven it can bring quality to programmatic when the industry is mired in low-quality inventory, fraud and poor viewability. I’m looking forward to advancing Teads’ data strategy along with other new strategic initiatives, which will help scale premium, outstream video programmatically.”