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ALMA and Sprint Celebrate Soccer with Gipsy Kings
Manuela Walfenzao| 14 de julio de 2017
En el spot aparece la banda en distintos espacios de la oficina mientras la gente se esconde para ver el fútbol
ALMA presented the new campaign for Sprint, Futbolero, to promote the special unlimited data plans they offer for watching soccer, in the context of the Copa Oro. The piece is part of the campaign they have developed for the telephone company, using songs everybody knows well. For this theme, they worked with Gipsy Kings, who were the interpreters of the version of their hit, Bamboleo. “Passion for soccer knows no limits, so under this premise, we developed this commercial, in which we see different people in the typical environment of their everyday work, doing whatever they can to watch the soccer game live. The presence of the peculiar gypsy trio singing is entirely symbolic, because in essence, what they are celebrating is the unlimited connection from any place, that every ‘futbolero’ has with the Copa Oro, through Sprint” explains the agency.The team behind the campaign is made up of: Luis Miguel Messianu, Creative Chairman and CEO; Álvar Suñol, co-President and CCO; Juan Diego Guzmán, Senior Creative Director; Virgilio Flores, Creative Director; Jonathan García, Senior Art Director; Humberto Maldonado, Copywriter; Michelle Headley, Senior Production VP; Allan Rivera, Senior Executive Producer; Faustino Quiros, Account Group Director; Meg Valls, Accounts Director; Monique Beauchamp, Accounts Supervisor; Alfredo Fournier, Senior Accounts Executive; Yeyo Marquez, Executive Studio Producer; Pablo Colella, Editor; Lemon, Director of the spot; Sebastián Leda and Francisco D’Amorim, Executive Producers; production company Paraná Films; music by Papa Music and colorization by The Mill.
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