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Pinterest Launches Platform To Help Brands Access And Work With Pin Collective Creators
Liz Unamo| 20 de septiembre de 2017
Adidas Originals fue una de las marcas en usar la herramienta
Pinterest is now making its Pin Collective available to all advertisers using Promoted Pins, as it launches a brand new self-serve platform in collaboration with Popular Pays. The Pin Collective – an external network of Pinterest content creators who are experts in creating content for the platform – was introduced last year, and born out of Pinterest’s “Studio” team. The availability of Pin Collective gave brands a great way to create effective beautiful content for Pinterest, by teaming up with Photographers, Designers, Illustrators, Art Directors and other Creatives. The program has had much success with major brands and big agencies alike, so Pinterest is now making Pin Collective available to all advertisers through its custom platform.Adidas Originals has been the first brand to use the platform, raising awareness and highlighting the “versatility” of the Stan Smith shoe. The brand worked with Stylist, Photographers and Art Director, Liz Chernett to create 12 photographic Pins to showcase the product.
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