El comercial muestra personas que retan a quienes aparentemente son sus parejas
Si Eres Capaz (If You’re Capable) is the latest ad that ALMA has developed for Sprint, in order to promote the telecom’s plans for the new Samsung Galaxy Note 8. The key questions in any relationship are: What are you capable of? What would you ask of your partner? What would he/she be willing to do for you? Is he/she really committed? These questions are what a relationship is all about. The commercial features couples challenging their partners to show them what are they capable of doing for each other and to test their real commitment. A commitment that must accept changes and continue to improve. “Sprint knows how important it is to keep their relationship with their consumers alive and based on trust. That’s why its staff works hard to improve the network and to foster feelings that bring them closer together. Sprint’s network is now more capable than ever. This rational benefit is what powers the message” said the agency in a statement. The ALMA team responsible for the campaign includes Luis Miguel Messianu, CEO and Creative President; CCO Álvar Suñol; Michelle Hadley, SVP of Production; Allan Rivera, Senior Executive Producer; Rafael Sanchez, Integrated Producer; Monica Marulanda, Senior Creative Director; Virgilio Flores, Creative Director; Jonathan Garcia, Senior Art Director; Humberto Maldonado, Copywriter; Ricardo Vallejo, Art Director; Faustino Quiros, Group Account Director; Meg Valls, Account Director; Diana Lasso, Brand Executive; Executive Studio Producer, Yeyo Marquez and Editor Pablo Collella. The production company was Cortez, with Martin Feuerstein as Executive Producer and Cole Webley as Director.
Diario de Hoy
Noticias relacionadas (3)
11 de octubre de 2017
14 de julio de 2017
