MERCADEO Versión en español
Alexis Estiz of Personal Music: We’re proud we were trusted with such an important project
Manuela Walfenzao| 5 de febrero de 2018
Estiz advierte que falta consolidar el trabajo en Craft
Alexis Estiz, partner and head composer at Personal Music, shared his experiences in producing the original music for the It’s a Tide Ad commercial that aired during Super Bowl 52. The piece, created by Saatchi & Saatchi NY, was highly successful, with more than 1,704,018 views in a single day. “We‘re proud they trusted us with such an important project. To be on the Super Bowl broadcast and all that it means is amazing,” Estiz said. “Javier Campopiano’s presence along with other Hispanic creatives like Daniel Lobaton, Maddy Kramer and our own guys really showed how the market is opening up. It was an honor to be there working with such a top-level team. We were obviously under a lot of pressure because it was a very important project, but beyond that, it was an enormous pleasure. The multiculturalism behind the most successful campaigns sometimes goes unnoticed, but in this one it’s obvious.”Estiz said the process of working with Saatchi & Saatchi was ideal. “We put a lot of work into every detail, always aiming for the best, and above all, focusing on how to get the idea where it had to go – and I believe we did. The campaign was a huge challenge, because the idea is a big idea and covered many musical styles.”For 2018, Personal Music is working on the original scores for the Telemundo International Studios series El Recluso. “We’re very focused on all things related to content and do all we can to help our clients express their ideas,” Estiz said.
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