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Xochitl A. Leon from Wells Fargo: By connecting with Hispanicize participants, we share our commitment of being a trusted resource to them
Liz Unamo| 13 de abril de 2018
Xochitl Leon
For consecutive year, Wells Fargo sponsors The Latino Perfect Pitch, a competition that supports the small business community, held in the context of the annual Hispanicize event. As a result of our participation at Hispanicize, we are able to assist the community in taking their entrepreneurial and financial vision to the next level. “Through this contest, blossoming small business owners will pitch their businesses to a panel of experts for a chance to win $5,000 and other prizes to support their business. This provides bloggers access to the financial guidance, tools and resources necessary to strengthen their business. We are proud to provide these sources as a gateway for even more consumers to make informed decisions about financial management,” explains Xochitl A. Leon, Hispanic Segment Strategy Leader, VP, Wells Fargo. In addition to the Latino Perfect Pitch, additional activities include: -Participating in the CMO Summit in the Hispanic Marketing Roundtable: The Hot Button Issues and Trends 2018″ panel, featuring Oscar Suris, Head of Corporate at Wells Fargo & Company. -Engaging with influencers during the Brands Love Creators Speed Dating Breakfast event to learn more about their brands. The executive points out that Wells Fargo respects influencers and gives priority to increasing their commitment and to creating opportunities to connect with them continuously. “By engaging with Hispanicize participants, we are able to share our commitment to being a trusted financial institution dedicated to helping customers succeed financially”.
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