MERCADEO Versión en español
Danielle Lee of Spotify: We Enrich The Consumer’s Experience
Manuela Walfenzao| 29 de octubre de 2018
Danielle Lee Spotify 1
Danielle Lee, global VP at Partner Solutions for Spotify, shared during FOMLA 2018 the successful strategies the platform has employed in its alliances with different brands. “I think the most successful advertisers are those that simply take their brand’s television or radio ads and air them on our platform. These are the marketing firms that really understand consumer insight and how it performs on our platform to create personalized experiences. Our streaming intelligence helps them find the right person at the right time in the right place and then fit their messages to this information. One of my favorite examples is playing on the emotions, because music connects at an emotional level…and we’re good at that,” she said. Lee noted that today Latin America is one of the world’s fastest growing markets, and that “music is such a rich part of its culture that we see a great commitment to our platform throughout the region. I think it’s a great opportunity for us to teach mainly creative agencies and advertisers about the different ways context can be used.” She said Spotify is focused on reaching consumers in ways that add value to their experience and are not intrusive: “Our main value proposal is entirely about helping people discover new content and introducing them to music we know they will love based on how they stream.”
