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Contact Harald launches Covid-19 tracking system for ad industry
Liz Unamo| 27 de octubre de 2020
Contact Harald
Best practices in the Covid-19 age are based on the timely and reliable application of outbreak management protocols like Contact Harald. Designed for “closed environments” such as film sets, the Australian-designed system records card-to-card interactions within a defined area. When those with a Contact Harald card come very close to each other (less than six feet apart) for two minutes or more, their respective cards record the encounter. “Agencies and production teams need to work together and be physically in the same place (i.e. recording studio). Contact Harald allows production personnel to work with the certainty that if someone has Covid-19 symptoms, only those who have come very near that person are notified, thus avoiding a generalized paranoia,” said Matias Monges, head of Contact Harald’s Go-To-Market Strategy for the Americas. Additionally, Contact Harald allows the isolation of only those who have come extremely close to an infected person, “to avoid putting the entire staff in quarantine and so delaying the project. Rather than that, only those very close to the person, as determined by the system, will be isolated.” Produced by the creators of Safedome – who have launched multiple Bluetooth Trackers over the past eight years – Contact Harald has been marketed in Australia, New Zealand, the UK, U.S. and multiple Latin American countries since July 2020.
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