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Diversity is essential to agencies´ understanding of the market: Alex Duplan of Fuerza

Liz Unamo | 2 de noviembre de 2020

Alex Duplan de Multicultural

According to Fuerza’s VP/Creative Director Alex Duplan, agencies are increasingly betting on being more inclusive in terms of diversity. “The agencies´ task, even in finding efficient selling points for clients, is to truly understand this market by being much more inclusive and much more diverse,” he said. To achieve real change, Duplan noted that the steps to be taken are simple: agencies must hire people who understand the market, can contribute ideas, are familiar with the target audience and are capable of reaching out towards everyone. Statements made by Alex Duplan of Fuerza are from the October edition of FastFWD.