IDx is a safe replacement for cookies: Santi Darmandrail and Brian Burstein of Retargetly

Under the title The Disappearance of Cookies and Its Implications in the Digital Ecosystem, Retargetly”s specialists in the area, Chief Revenue Officer Santi Darmandrail and Head of Sales Brian Burstein, outlined the challenges and solutions advertisers and marketers will meet with starting in 2022 after Google blocks third-party cookies on its Chrome browser as announced. “The measure will impact advertisers since they won’t be able to do targeted advertising and will have to find new surveying tactics. It will also affect publishers as they will no longer be able to commercialize personalized inventory and will lose market share thanks to walled gardens like Facebook, Instagram, YouTube, Snapchat, etc. And lastly, users will feel the heat once they start receiving less relevant ads and have to pay for premium content,” Burstein warned during the FIAP Face to Face Webinar. As a safe replacement for cookies, Retargetly presents IDx technology that generates unique identifiers that do not depend on third-party cookies and is focused solely on Latin America. The technology has five relevant pillars: it is based on value exchange, it is without intermediaries, it is a solution independent of the environment, anonymous by design, and interoperable. For more information, write to desk@retargetly.com, to consult in Spanish (retargetly.com/idx-es) or in English (retargetly.com/idx).“You can adopt IDx directly as a cross device. It is adequate for any environment and is a software development kit (SDK) for installing in applications,” Darmandrail said.Retargetly is a leading data platform in Latin America where it provides solutions around consumer data for clients throughout the region and has teams in Miami, Buenos Aires, Sao Paulo and Mexico City. Watch FIAP Face to Face Webinar with Santi Darmandrail and Brian Burstein of Retargetly