Laura Molen of NBCUniversal: We connect advertisers with multicultural audiences everywhere through powerful programming

“It’s never been as important as it is now for advertisers to reach multicultural audiences and connect with consumers, wherever they might be, through programs that truly fascinate them. We use all the power of our platform to help our clients do just that,” said Laura Molen, president of Advertising and Associations at NBCUniversal, during the Telemundo Upfront presentation. She noted that Telemundo now reaches nine out of every 10 Hispanics in the U.S. every month – “more than any other media company.” “For our clients this represents the chance to reach a powerful, critical audience, and make their businesses grow thanks to the huge impact of our programming. From Prime Time to Peacock, only NBC and Telemundo can help marketers achieve significant interaction with those Hispanic consumers who will lead the cultural and technological revolutions of the future,” Molen said.