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The creativity behind the Avocados From Mexico and He Gets Us spots during Super Bowl LVII
Liz Unamo| 24 de febrero de 2023
David Morring y Bill Cochran de LERMA/
David Morring and Bill Cochran are the LERMA/ creative directors responsible for the creativity of the Avocados From Mexico and He Gets Us commercials that aired during Super Bowl LVII. He Gets Us is a movement to reintroduce folks to Jesus of the Bible. Its campaign is centered on modern messages that show how the words of Jesus and the example he set have relevance in our lives today. “He Gets Us speaks of the life of Jesus and presents his life and teachings in a modern setting. Lots of people ask how someone who lived over 2,000 years ago can have anything to do with people today. But that is exactly what we try to do, show and reflect – that his unconditional love for others, if we practice it today, can lead to a more peaceful life and a more loving and kindly world to live in,” Morning said. Meanwhile the Avocados From Mexico spot Make It Better shows that life can be better with avocados. “Avocados From Mexico are famous for making everything better. If you think about the best hamburger with cheese and bacon you ever tasted, it’s incredible, but if you add avocado it’s even better. The big idea that avocados make everything better is something we’re taking around the world, with the idea of showing in this ad how that can be done,” Cochrane said. See the complete interview here
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