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For Colorectal Cancer Awareness Month, the Colon Cancer Coalition invites the country to Talk Sh!t to save lives
Liz Unamo| 1 de marzo de 2023
Shit Talkers
In recognition of Colorectal Cancer Awareness Month, the Colon Cancer Coalition and cross-cultural agency BeautifulBeast invite the world to join the campaign and talk about their crap.Colorectal cancer is on the rise among younger people and has been steadily increasing over the past thirty years. It is important, however, to note that screening for colorectal cancer is not recommended before age 45. That’s why this campaign aims to raise awareness about the symptoms, no matter your age.”We are not asking young adults to do anything new, as we all talk sh!t occasionally. Instead, we want them to pay attention every time they go to the bathroom, and if they see anything out of the ordinary, to talk about their crap with a doctor. Their stool might be telling them something significant: the symptoms of colorectal cancer,” said Flor Leibaschoff, Chief Creative Officer at BeautifulBeast, who lost her brother to colon cancer after battling it for almost seven years, passing when he was only 44 years old.The campaign, which kicks off March 1, will live predominantly on Twitter, the platform primarily used by young adults and known as the place to talk sh!t about everything.”One of the problems this campaign is tackling directly is that young adults are more likely to be diagnosed with a later stage of the disease when it’s harder to treat. Our hope is that they at least become aware of the symptoms. Screening should begin for most average-risk adults at age 45 and earlier for those with a family history or other risk factors. In addition to a colonoscopy, many screening options are available, including several tests that can be done in the privacy of your own home,” added Chris Evans, President of the Colon Cancer Coalition.”Talking Sh!t Saves Lives” invites celebrities and the most influential people on Twitter to join the cause, talk crap, and help amplify the message by tweeting about it. As a part of the campaign launch a public plea is being made to comedian and late night host Jimmy Kimmel. Kimmel, 55, documented his own colonoscopy in 2018. The Colon Cancer Coalition will dedicate a statue to him in the Metaverse if he sends just one tweet inviting young people to look for symptoms of colorectal cancer.
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