BeautifulBeast challenged soccer fans with its #CancelTheWorldCup campaign

During the 2022 Soccer World Cup, heart attacks tripled in countries with the most soccer fans. Faced with that situation, the business-growth company BeautifulBeast and the Argentine Foundation of Cardiology joined forces to create the #CancelTheWorldCup campaign in order to spread awareness of that blight, above all among those who regularly follow that international sport. For Qatar2022, the Argentine journalist Cayetano joined the campaign and tweeted that hashtag far and wide, which upset many on social networks. For the first time during the game, both the agency and the foundation created an emotional map in real time that showed where cases of tachycardia (rapid heartbeats) were located among the spectators. The campaign had results. The search for infarctions spiked 156 percent above the number at the end of 2018 and 2014. They also had more than 45 million organic impressions. Campaign