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Ari Evasio from Not Normal: With Hello we reinforce that any time is good to eat a piece of KFC
Claudia Smolansky| 11 de agosto de 2023
KFC Its Time NOT NORMAL
The diverse union of the Hello agency, the Not Normal production company and KFC LatAm is reflected in the brand’s new commercial for its It’s Time campaign, which shows a group of five young people with different personalities enjoying the variety of products in this place of food. “The idea is reinforced by transmitting that any moment is good to eat a piece of KFC. That was the main drop of the Hello agency, who gave us the air and the freedom to propose a different look in terms of aesthetics. We are very happy with the result,” said Ari Evasio, one of the directors of this Not Normal commercial. Evasio described the process of working with Hello as “impeccable,” as they are a “strong creative group that takes great care of their client but doesn’t let creativity lose strength. It is a strong agency in Mexico and we had the privilege of doing this campaign thanks to the space they gave us” he said. In his opinion, Not Normal brings freshness and tells that it aims to focus on creativity and craft . “We are a collaborative group of artists who always dig until the water is removed from the stones. Our opening in Mexico and Argentina made other venues grow stronger. It was something organic and we are very happy with the results,” he stressed.View campaign
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