HITN increases prime time viewership by 68% according to Rentrak report

Hispanic Information and Telecommunication Network, Inc. (HITN) president and CEO, José Luis Rodríguez, announced that HITN is hitting its stride with record growth during the current broadcast year. According to Rentrak data, HITN’s audience is trending up hitting +48% in March 2011 compared to October 2010 (Total Day HHLD Delivery March 2011 vs October 2010). Growth was particularly strong in Prime Time which registered a gain of +69% (Prime, M-Su 8p-11p, HHLD Delivery March 2011 vs October 2010).”Our programming strategy is built to expand our content library based on the needs of our audience. The upward trend in viewership reflects the fact that we are continuing to meet their demand and provide our viewers the tools they need to navigate life in the U.S. We attribute our significant increases to drawing more attention and focus to the areas of health, life skills, and educational documentary series,” said Florentina Balseca, Programming director at HITN.