Perú Mágico gains strength with First Division Peruvian soccer

Perú Mágico is performing increasingly better with the Peruvian community in the U.S. and First Division Peruvian soccer is the big differentiator, said to PRODU Fernando Espinoza, director of Advertising Sales and Distribution of Media Networks. “Carrying the First Division Peruvian soccer tournament sets us apart and is key in attracting new audiences,” he says.When asked about the likelihood of the channel launching a TV Everywhere platform, Espinoza said it is currently being developed and will become the vehicle to reach other markets with Peruvian presence such as Japan, Italia, Australia, Canada and Argentina. “We are currently reaching 40% and the goal is to achieve coverage and penetration to reach the totality of Peruvians abroad. To this end, we’ve completely revamped the site perumagico.pe and the channel’s fan page continues to add followers.”In the U.S., where 33% of Peruvians abroad live, Perú Mágico is distributed within the DIRECTV bundles Óptimo Más, Más Ultra and Lo Máximo. The channel is also available in Chile, where 7% of Peruvian abroad live.