U.S. HISPANIC
LatinWE first #YoSoyElInfluencer Summit generated over half a billion impressions
Maribel Ramos-Weiner| 9 de septiembre de 2014
The first #YoSoyElInfluencer Summit, created by Latin WE, took place September 3rd and 4th in Universal Studios, Florida and united for two days the top 100 influencers of the Hispanic market in the United States and Latin America, giving them the opportunity to meet, connect, and discuss the future development of their combined digital power. During the Summit, the social media stars were able to network with managers from several brands, media agencies and executives from YouTube, Facebook, Twitter, Instagram and Universal Music, and participated in Yo Soy El Artista, Telemundos new musical reality competition where they will be using their social media influence to select the artist of the year. The show premieres on September 14th.The event generated over half a billion impressions with the 100 influencers using the hashtags #YoSoyElInfluencer #YSEI while connecting with executives from YouTube, Facebook, Twitter, Universal Music and Telemundo to promote the development of the digital industry in the US and Latin America. Luis Balaguer, CEO of LatinWE, the company behind the Summit, opened the event by highlighting what the entertainment industry, the audience, and the brands are looking for in their talent nowadays. He focused on the importance of engagement, by stressing the success of actress Gaby Espino, considered a 360 Talent, and YouTuber Miranda Ibáñez, a 360 Influencer. Both stars participated as panelists alongside moderator, host, and influencer Mónica Fonseca, who is also represented by LatinWE.The power of todays influencers with their social media and digital platforms is impacting the entertainment and marketing worlds globally in a historic way. Management firms like LatinWE become media companies with the power to reach over 260 million consumers directly through their clients. This opens an unlimited number of opportunities for all kinds of brands, products, media and talent, explained Balaguer.
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