U.S. HISPANIC
CNN en Español will reveal in its Upfront a renewed and completely interactive website
Maribel Ramos-Weiner| 28 de abril de 2015
CNN en Español (CNNE), during its Upfront event in Miami titled CNN en Español 360° Experience, will make known its entirely interactive renewed website.Cynthia Hudson, senior vice president and general manager of CNN en Español and Hispanic Strategy for CNN/U.Stold PRODU that they will be highlighting all of the new tools and special features that the redesigned website offers to the audience and clients. We have spent a year developing a totally interactive new website that will be responsive and have a very video-based functionality. Our technology content like CLIX, Las Tecniclaves and Así lo Viví are part of our interactive program highlights. CNNE will also be showcasing its new sports interview program Ganadores with Elizabeth Pérez which is a road to the Olympics; the newly launched Portafolio Global con Gabriela Frías and all of their financial shows; the docu-films series which has a wide variety of unique topics and the channel will emphasize its new daily one-hour Conclusiones with Fernando del Rincón from Miami as well as their iconic news and event coverages with Patricia Janiot and Ismael Cala. For her part, Petra Malenicka, senior vice president, Advertising Sales, Europe and the Americas, CNN International, told PRODU that the event is about presenting CNN en Españols credentials as the leading Spanish-language news media offering for the digital age. We plan to demonstrate all the ways we actively engage with consumers across TV, digital, mobile and social media. One of the most exciting things we will unveil is the reboot of {CNNenespanol.com}. The site is built entirely in responsive design that allows content and associated sponsor messages to live on any screen, from smartphone to tablet to desktop, pointed out Malenicka.
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