U.S. HISPANIC
Discovery U.S. Hispanic and MiTú partner for multiplatform development deal
Maribel Ramos-Weiner| 23 de junio de 2015
Discovery U.S. Hispanic, and {MiTú;www.mitúnetwork.com} announced a multiplatform development agreement to produce a slate of original digital and television series around MiTús most successful social influencers. Programming will premiere on Discovery en Español and Discovery Familia, with complementing content across mitús digital properties. As part of this deal, MiTú and Discovery U.S. Hispanic will develop long form series and digital assets in both English and Spanish customized for different social platforms, such as YouTube, Instagram, Facebook, Snapchat, Vine, Pinterest and Periscope. The multiplatform video and social experience will offer Latino millennials culturally relevant programming wherever they are and on whatever platform they choose. We are thrilled to team up with MiTú and build on their incredible success with millennial Latinos in the digital space and bring their widely followed talent to our networks. This development agreement allows us to jointly super-serve our multi-screen audiences with relatable and high quality content and storytelling and offers our clients innovative solutions for branded entertainment stemming from our combined expertise and creativity, said Ángela Recio Sondon, vice president of Content for Discovery Networks U.S. Hispanic. This deal builds on the success of the two series mitú produced for Discovery Familia in 2014, Gurús de Belleza and Casa Linda. Said shows grew their respective time slots by 213% among W18-34 and 42% among W18-49. Partnering with such a respected brand as Discovery is a great example of MiTú’s ongoing mission to provide our audience with compelling, culturally relevant content wherever they are, said Beatriz Acevedo, president and co-founder of MiTú.
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