U.S. HISPANIC
MiTú partners with Latin America-based Touché Films and Enchufe.TV to adapt new formats for the U.S. market
Maribel Ramos-Weiner| 21 de febrero de 2014
Doug Greiff, MiTus co-founder & Chief Creative Officer
{MiTú;www.mituinc.com} announced that it will partner with Latin America-based Touché Films and Enchufe.TV to create groundbreaking, Latino-friendly, English language comedy formats for a U.S. based millennial audience. Enchufe.TV has exploded onto the scene and became one of YouTubes most successful Spanish language comedy channels,generating over 37 million monthly views with more than 4.9 million subscribers. Were wildly excited to be in business with the guys from Enchufe.tv, who are comedic pioneers in the digital space. While most of Latin America is familiar with their hilarious, professionally polished web shorts, were thrilled to help introduce their madcap cast of characters and outrageous sketch comedy to American audiences, stated Doug Greiff, MiTus co-founder & Chief Creative Officer. We have sought numerous options for alliances in the US/English language marketplace. We chose to partner with MiTú because they have unmatched expertise in developing and distributing innovative content while helping Latino programming creators grow and succeed in a global market, stated Leonardo Robalino, co-founder and director of Touché Films. Casting for an English-speaking, Latino comedy troupe is currently underway, with production expected to commence in April 2014.
