U.S. HISPANIC
Televisa: Antes Muerta que Lichita implied a redesign in production mechanisms, for it was entirely shot in 4K
Maribel Ramos-Weiner| 21 de agosto de 2015
The production team of Televisa´s Antes Muerta que Lichita (140×60), led by the producer Rosy Ocampo, and the cast, starring Maite Perroni and Arath de la Torre, gathered for the official presentation of the telenovela, the first worldwide to be entirely shot in 4K format, with an important digital splitting. The launch will be next Monday, August 24th at 8:20pm.”It is an innovative product in many ways: We are launching the first telenovela in 4K format and Televisa is the first station to do it. This implied a redesign in production, recording and post production mechanisms. It is a great risk and a great bet to place our products at the forefront of the industry. We have an original story with lots of peculiarities, that covers current topics and problems, such as homosexuality and bullying, all framed in a romantic comedy for the whole family, stated Benjamín Cann, scene director.For the writer Pedro Rodríguez, inclusion of the story in digital platforms was conceived from the script, which represents the challenge of having a general vision of the platform one or another content is going to be broadcast on. Finally, Rosy Ocampo announced that for the closing of each episode, capsules of La Familia Telerín, produced by Ánima Kitchen, will be aired, and this represents the return of this story to prime time on El Canal de las Estrellas.
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