U.S. HISPANIC
Televisa and Univision are putting up a fight for the 10pm schedule with El Hotel de los Secretos
Maribel Ramos-Weiner| 28 de enero de 2016
Televisa and Univision are willing to put up a fight in the 10pm schedule in the US, with a white, high-budget and high-quality product, using scripts from Turkey and other countries, according to sources close to high executives. The successful performance of {El Hotel de los Secretos;www.produ.com/television/videos/index.html?Noti=10382} (80×60), one of Televisa´s productions that has been most carefully produced and of higher investment, has set the path for Televisa strategists to follow: put up a fight with content that isn´t about drug dealers or mafias.El Hotel de los Secretos, produced by Roberto Gómez Fernández, made its debut on Monday 26 with an audience sum of more than 3 million Total Viewers 2+, who tuned in to all or part of the broadcast, according to Nielsen.The series produced by Roberto Gómez Fernández averaged 2.2 million Total Viewers 2+ ; 1.1 million Adults 18-49 years; and 447 thousand Young Adults 18-34 years.Univision announced that the launch also attracted more Total Viewers 2+ (+24%), and more 18-49 year-old Adults (+26%), more 12-34 year-old People (+20%) than the telenovela previously broadcast in the same schedule: Yo No Creo en los Hombres, which made its debut on July 13, 2015.
