U.S. HISPANIC
Xumo launches Telemundo-powered channels
Maribel Ramos-Weiner| 4 de febrero de 2021
Peter Blacker de Telemundo
Xumo announced the launch of three new curated channels from Telemundo. The exclusive new channels are the first in a series of launches anchored by a long-term partnership that will offer over 3,000 hours of Telemundo’s fan-favorite scripted shows and realities, as well as the latest news and sports properties, including Telemundo Al Día, Telemundo Realities, and Telemundo Novelas.
“Telemundo is a brand synonymous with the highest caliber of Spanish-language content available and adding these exclusive channels on the Xumo service is significant,” stated Stefan Van Engen, SVP of Programming and Partnerships at XUMO.
“As Latinos continue to drive non-linear video consumption across the U.S., we are thrilled to partner with Xumo to expand our multiplatform approach to feed the streaming appetite of this young, vibrant and multilingual demographic. This strategic partnership offers Telemundo Enterprises an opportunity to connect further with incremental audiences in Spanish and English and strengthen our position as the choice and voice of the U.S. Hispanic community,” said Peter Blacker, EVP, Chief Commercial Officer and Head of DTC Licensing, NBCUniversal Telemundo Enterprises.
