U.S. HISPANIC
2btube acquires a majority stake in EnchufeTV/Touché Films
Maribel Ramos-Weiner| 15 de enero de 2019
Bastian Manintveld Touche Films
2btube has acquired a majority stake in Touché Films, the Ecuadorian production company behind Enchufe.tv, the most successful comedy sketches channel in Spanish, with nearly 20 million subscribers on YouTube, over 10 million on Facebook and more than 8 billion views since its launch.
Enchufe.tv is also distributed on cable and free TV across Latin America. The deal was closed on the 21st of December last year.
Together both companies will focus on realizing their joint ambition to become the leading Spanish language digital media group. They will jointly invest in increasing the volume of production, distribution
and international expansion of Enchufe.tv.
Touché Films has a feature film, Rock ’n Cola, co-produced with Dynamo (Narcos) and distributed in Latin America by Sony Pictures and an original action series, Mortal Glitch, produced for a global premium OTT service, slated for release in 2019.
“We are so proud to have brought the team of Touché Films into the 2btube family. They have managed to build a successful world-class production company that understands and speaks the language of the digital generation. Like 2btube, they know how to work with brands who want to reach this elusive audience. We’ve been working together for over 2 years, and over the next years we’re looking forward to realizing our joint ambition to become the leading Spanish language digital media group,” explains Bastian Manintveld, executive Chairman of 2btube.
“We are thrilled to be joining forces with 2btube and benefit from our unique joint competitive position where we can add even more value to brands and advertisers across our different platforms to Spanish speaking audiences worldwide. It’s a match made in new media heaven where we each bring something unique to the table and further enables us to continue and expand on our mission to be the leading producer of comedy for digital platforms,” explains Martin Dominguez, CEO of Touché Films.
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