U.S. HISPANIC
LATV expands its long and short-form digital content to reach Latinx
Maribel Ramos-Weiner| 30 de abril de 2019
Mary Hernández LATV
LATV Network announced the strategic expansion of its long and short-form digital content, spearheaded by Mary Hernández, the newly appointed VP of Digital Content and Sales Strategy.
LATV is a pioneer in creating language agnostic content for the Latinx Millennials for over a decade, currently reaching well over 12 million Hispanic households nationwide. With its state-of-the-art production capabilities, LATV is poised to deliver its content across TV and now digital channels.
Andres Rincón, LATV’s VP of Sales and Strategic Partnerships, will announce at the Upfronts its new innovative and robust cross-platform approach.
LATV’s new strategy focuses heavily on original digital content centered on the voices and stories of the Latinx community. From comedy, music, pop culture news, politics, food, sports, LGBTQ stories to the beauty in being a fierce Latina, LATV is opening its doors for new Latinx talent and creators through podcasts and digital shows. In addition, LATV is also relaunching its website and social media channels.
“I’m honored to work with the LATV team to lead its digital expansion and build on its rich history of creating high quality and inclusive content for Latinx audiences. LATV is in a unique position, given its broadcasting expertise and production facilities, to fill a white-space in the competitive marketplace. We are eager to have our clients join us for the ride,” said Mary Hernández, VP of Digital Content and Sales Strategy.
Hernández, a digital entertainment veteran, oversees all LATV digital programming and campaigns. Prior to her role at LATV, she served as VP of Programming and Content strategy for the Latino media company, mitú.
“We are incredibly excited to grow our digital capabilities and content through Mary Hernández’s leadership; we are lucky to have her. With Mary joining our team, we are in a position to dominate digital content for Latinx audiences, given our broadcast intelligence and capabilities,” said Luca Bentivoglio, Chief Operating Officer at LATV.
In addition to digital content, LATV is also partnering with brands to develop creative experiential campaigns, including a summer concert series geared toward igniting the Latinx audience and providing communal opportunities to share their stories with the world.
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