La red social activará una herramienta para que los usuarios clasifiquen los anuncios que verán
The social network led by Mark Zuckerberg revealed it will activate a new tool that will allow users to control their advertising experience and that way the platform will skip adblocker filters. That is what Andrew Bosworth, responsible for advertising on Facebook, said after assuring on the social network’s blog that “when we ask people why they used adblockers, the main reason they expressed was to stop annoying ads. People also want to have control over the type of ads they watch.”The user can set up the ads he wants, classified in 12 categories. Among the most outstanding are: travel, food and beverages, purchases and fashion, and education. The social network will block those that are not related to the interests chosen by users. To explore the issue in depth, Facebook hired Ipsos, a consulting firm that analyzes the market in the aim to understand better adblocking and personalization expectations among consumers in the U.K., U.S., France, Germany, Brazil and India.According to Ipsos, the rise in the use of adblockers is a clear sign for the advertising industry that consumers are not satisfied with their current experiences.
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