MERCADEO Versión en español
R/GA partners with Interpublic Group to launch the Marketing Tech Venture Studio
Manuela Walfenzao| 24 de agosto de 2016
La plataforma apoyará a 10 startups en el área de mercadeo digital y nuevas tecnologías
R/GA and Interpublic Group are implementing the Marketing Tech Venture Studio, a platform that will support 10 startups that will explore and propose new business models to reimagine the future of marketing and digital products. The program will guide companies not only in the launching of the product and services, but also in the creation of long-term user experiences with global brands.The registration to participate in the program opened on Wednesday August 24 and will close on October 24. The program will start on January 10, 2017 and will end the first days of April with a Demo-Event, in which each company will have the opportunity to present their idea to industry leaders and investors.The program’s interest areas include: artificial intelligence, machine learning, messaging and conversation platforms, natural language processing, predictive analytics, chatbot services and platforms, voice activation, conversational commerce, voice recognition platforms, computer vision, productivity automation, marketing automation, augmented reality and mixed reality, virtual reality, dynamic price optimization and cognitive content development, management and distribution.
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