U.S. HISPANIC
NBCUniversal/Telemundo and América Móvil has presented bids for Mexico National Football Team media rights
Maribel Ramos-Weiner| 29 de septiembre de 2017
Marcos Santana, president of Telemundo Internacional
NBCUniversal/Telemundo and América Móvil has jointly submitted to the Mexican Football Federation bids for the Mexico National Team media rights, one for the US, and the other for the rest of the world, for two World Cup cycles.
The bids include rights to all men’s and women’s Mexico National Team divisions. For the US market includes the rights across all media platforms, while the other includes global digital media rights, excluding the US.
“We are committed to continue expanding our world-class sports portfolio, in addition to our exclusive US Spanish-language television rights to the FIFA World Cup and the Olympic Games. We look forward to leveraging the extensive expertise of NBCUniversal and Telemundo Deportes to bring the Mexico National team to a level never seen before in the US Hispanic market,” said Marcos Santana, president, Telemundo International.
Arturo Elias Ayub, director of Strategic Partnerships and Content for América Móvil, commented that the announcement of the media rights bid brings transparency and certainty to a process that is of interest to the general public, as it involves the Mexico National Team.
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