U.S. HISPANIC
Marcos Santana will lead the new Telemundo International Studios created by NBCUniversal Telemundo Enterprises
Maribel Ramos-Weiner| 16 de octubre de 2016
Marcos Santana
NBCUniversal Telemundo Enterprises announced during Mipcom in Cannes the creation of Telemundo International Studios (TIS).
Leveraging the successful track record of Telemundo Studios in producing high-quality long format scripted programming, TIS will be a new internationally-focused production unit exclusively focused on creating high-end short form, scripted formats designed to fulfill the growing needs of emerging platforms and international markets.
“Telemundo International Studios will tap into an international growth opportunity at a time when Telemundo is delivering unprecedented ratings performance and has established itself as the #1 Spanish-language broadcast network in prime time in the U.S.,” said César Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises.
Led by Marcos Santana, president of Telemundo International, the new business unit will capitalize on Telemundo’s extensive experience and content production know-how, to develop and produce exciting and innovative Spanish-language short-format content in the world. Santana collaborated in the creation of Telemundo Studios and has been part of its development committee since its inception.
“The launch of Telemundo Internacional Studios is a representation of the growth of our division, which further develops the expansion of our offer, increasing our catalog and distribution opportunities for markets and platforms that demand programming for a well-defined audience with established consumption habits,” added Santana, president, Telemundo Internacional.
Based out of Miami, TIS will collaborate with some of the best producers in the world and hire award-winning Hispanic talent, to deliver high quality mini-series that can travel across all platforms, including broadcast, cable and digital media.
