U.S. HISPANIC Versión en español
TelevisaUnivision: “The Most Relevant Metrics Are Total Multiplatform Consumption Measured In Total Viewing Hours”
Maribel Ramos-Weiner| 20 de febrero de 2026
Ignacio Meyer, President of U.S. Networks at TelevisaUnivision: “We have a strategy aimed at becoming what we call a platform-agnostic company."
Total multiplatform consumption, measured in total viewing hours, is the most relevant metric for a company like TelevisaUnivision, which defines itself as global.
“Viewership or linear TV consumption (U.S. and Mexico) and streaming (ViX U.S. and Mexico), whether in front of the paywall (AVOD) or behind the paywall (SVOD), are the most important metrics. In streaming, that would be total streaming hours. We compete directly for time spent — how much time people invest in consuming video content and on which platform. And we’re competing with social media, digital platforms, and other TV networks. Metrics have expanded to truly reflect total consumption regardless of platform,” Ignacio Meyer, President of U.S. Networks at TelevisaUnivision, told PRODU.
CONTENT INVESTMENT INDEPENDENT OF PLATFORM
Meyer noted that they clearly understand the need to follow the consumer journey across different platforms.
“We have a strategy aimed at becoming what we call a platform-agnostic company — focused on content and putting the consumer first.” He explained that TelevisaUnivision’s global strategy is based on making “a central global content investment, regardless of platform; developing content with a global approach, conceived from the outset to work across multiple territories and multiple platforms, with the ability to move seamlessly between streaming and broadcast television through a windowing strategy.”
Meyer cited Doménica Montero and Los Hilos del Pasado as successful examples of this windowing strategy.
“Doménica Montero has been tremendously successful in both Mexico and the U.S., and also on ViX. What’s interesting is how we managed the windowing to maximize this global investment. We turned Doménica Montero into a linear-first release — it premiered first on broadcast TV on Univision in the U.S., with catch-up available on ViX. In Mexico, we did the opposite: it premiered first on ViX and later aired on broadcast TV on Canal 2. This windowing logic has allowed us to confidently make a global investment in higher-quality productions that we can distribute across our platforms,” he said.
He added that they also had strong success with Los Hilos del Pasado, and that “everything we do in reality programming ensures it works both as linear content and as digital content.”
CROSS-PLATFORM METRICS
Meyer emphasized that the strategic objective is to maximize total consumption volume, regardless of where it occurs.
“TV ratings and the generation of users and subscribers for ViX remain the most important commercial performance indicators. However, there is a truly cross-platform metric that allows us to aggregate, share, and compare impact across all areas of the ecosystem.”
Asked whether companies such as Nielsen are keeping up with measurement needs in the new media ecosystem for a company like TelevisaUnivision, the executive responded that “it remains a challenge to work with Nielsen to improve measurement and representation. They are engaged, they are partners, and we will continue working with them, but it is not yet a fully exhaustive measurement system across all platforms.”
