Lopez Negrete Communications Wins Best of Show and Mosaic Champion Honors at AAF District 10 Awards

 Lopez Negrete Communications, one of the nation’s premier independent Hispanic-owned full-service advertising agencies, was among the most awarded agencies in the region at the 2026 American Advertising Federation (AAF) District 10 (includes Arkansas, Louisiana, Oklahoma and Texas) Awards, earning multiple honors including Best of Show for its Dos Equis campaign “Ni Perdón. Ni Permiso”. 

The agency also earned multiple Gold and Silver AAF District 10 Awards across integrated campaigns, social media, design, and experiential marketing, underscoring the breadth and impact of its work.

The agency’s award-winning work reflects a consistent focus on culturally grounded storytelling that drives meaningful connection with its intended audiences. Campaigns recognized across clients including Dos Equis, H-E-B, and WorldFest Houston demonstrate how cultural insight rooted in identity, community, and lived experience can drive both creative excellence and business impact. From celebrating unapologetic self-expression in “Ni Perdón. Ni Permiso.” to honoring tradition and connection in H-E-B’s “El Corazón de las Fiestas” and marking a 15-year award-winning partnership with WorldFest Houston through “In Full Character,” the work highlights how brands can move beyond surface-level representation to build authentic engagement.

Further recognition came from the 2026 AAF District 10 Mosaic Awards, which honor organizations and individuals advancing diversity, equity, and inclusion in advertising. Most notably, President and CEO Alex López Negrete was named a Mosaic Champion, recognizing his sustained leadership, mentorship, and advocacy in advancing diversity and inclusion across the industry, as well as his commitment to forward-thinking approaches to representation in marketing.

Award Highlights Include: 

2026 AAF District 10 Awards:
Best of Show: Dos Equis – “Ni Perdón. Ni Permiso.” (social media campaign)
Gold Awards:
Dos Equis – “Ni Perdón. Ni Permiso.” (multiple categories including social media and branded content)
WorldFest Houston 58th Annual International Film Festival – “In Full Character” (illustration and art direction)
Silver Awards:
H-E-B – “El Corazón de las Fiestas” (video editing, music)
WorldFest Houston 58th Annual International Film Festival – “In Full Character” (multiple categories including design, experiential, and cinema advertising)
2026 AAF District 10 Mosaic Awards:
Mosaic Champion: Alex López Negrete (industry leadership in diversity, equity, and inclusion)
Diversity & Inclusion Award (Integrated Campaign): Dos Equis – “Ni Perdón. Ni Permiso.”
Diversity & Inclusion Award (Online/Integrated Campaign): Unilever/Naturas – “Un Paquete. Mil Posibilidades.”
Mosaic Award (Talent in Advertising): H-E-B – “El Corazón de las Fiestas”
Mosaic Talent in Advertising (Content Creation): H-E-B – “El Corazón de las Fiestas”

From integrated campaigns to experiential activations, Lopez Negrete’s award-winning work reflects a broader shift in the industry, where cultural intelligence is no longer a niche capability, but a business imperative.

“As brands look to connect with an increasingly diverse consumer base, marketing that puts cultural intelligence and actionable insights at the center is no longer optional, it’s essential,” said Alex López Negrete, President and CEO of Lopez Negrete Communications. “We’re proud to partner with brands that recognize this and give us the freedom to create work that truly resonates. That’s what this recognition reflects.”

Lopez Negrete Communications continues to partner with leading brands including Bank of America, H-E-B, McDonald’s, Hyundai Motor America and The Scotts Miracle-Gro Company among others in delivering strategic, creative, and data-driven campaigns that drive growth and cultural relevance.