U.S. HISPANIC
Adsmovil offers programmatic purchase solution to reach Hispanic audiences in the US for the 2018 FIFA World Cup
Maribel Ramos-Weiner| 10 de mayo de 2018
AdsmovilNota
Regarding the FIFA World Cup, Adsmovil presents several solutions to establish effective communication strategies during this important sports event.
Why is the World Cup, programmatic buy, and mobile important? According to their explanation, the winner of the World Cup will be mobile in advertising topics, partly due to the schedule of the games that will be in the morning. Most audiences will not have a TV set in front of them, turning this into an opportunity for brands to accompany users at a unique moment when mobile will be an important communications channel. People will resort to mobile devices looking for news about the games, check the results, see the best plays, and of course, share emotions after the games.
Data also plays an essential role in the World Cup topic because we can influence users who are fond of soccer, and brands can obviously approach these audiences, based on data, whether it is contextual, regarding the location or through apps they have installed, such as games, sports, or specifically soccer.
