Electric Entertainment promotes Raúl Piña to director of International Distribution and Marketing

Electric Entertainment has announced the promotion of Raul Piña to director of International Distribution and Marketing. In his new role, Piña will oversee all facets of distribution, sales, and marketing for Electric Entertainment’s content in Latin America, Brazil, and Portugal.

In addition, Piña will assist Electric’s domestic arm in the distribution of the company’s streaming service ElectricNOW to all US Hispanic streaming platforms. The announcement was made today by Sonia Mehandjiyska, Head of International Distribution.

Sonia Mehandjiyska comments, “This is a much-deserved promotion and a testament to Raul’s hard work and dedication over the years. He has consistently proven himself to be an invaluable asset to both our international and domestic teams. I am confident Raul will continue to thrive and excel in this position, contributing greatly to the ongoing growth and success of Electric Entertainment.”

As director of International Distribution and Marketing, the executive will continue to sell Electric’s titles to international territories, focusing on Latin America. In addition, he will handle digital distribution and sales for all titles to US Hispanic platforms and broadcasters, submit titles to domestic outlets for TVOD/EST, and sell ElectricNOW en Espanol to US Hispanic platforms.

Piña joined Electric Entertainment in 2019 where he began as an international sales assistant. He was previously Electric Entertainment’s Manager of Sales and Marketing.