HITN teams up with AccuWeather to provide weather forecasts for the US Hispanic market

Reaffirming its commitment to offer relevant content to viewers in their own language, the Hispanic Information and Telecommunications Network (HITN) announced today an agreement with AccuWeather to air weather forecasts with Superior Accuracy for Spanish-speaking audiences in the United States.Starting in February, HITN will bring audiences weather news and updates in the 12 US cities with the highest concentration of Spanish-speakers. The agreement marks the first time AccuWeather has partnered with a national TV network to offer Spanish weather forecasts across the country.“AccuWeather is a terrific partner and the best way to stay on top of developing weather events. We share its forward-looking vision and are eager to explore new avenues for collaboration,” said, HITN general manager, Eric Turpin.HITN’s agreement with AccuWeather includes the daily production and distribution of 60-second news spots about weather conditions and general forecasts. The weather spots and analysis will include both live and pre-recorded segments.“Every day over 1.5 billion people around the world trust our weather forecasts to stay informed about weather conditions, plan their days, and take the necessary steps to protect their homes and businesses. We are delighted to partner with HITN to offer up-to-the-minute weather information to Spanish-speaking audiences in the US,” says AccuWeather VP of Display Systems and Services, Ryan Ayres.