U.S. HISPANIC
NBCUniversal Telemundo Enterprises announced the launch of Mes de la Mujer
Maribel Ramos-Weiner| 9 de marzo de 2018
Mes de la mujer
In celebration of International Women’s Day and Women’s History Month in March, NBCUniversal Telemundo Enterprises announced the launch of Mes de la Mujer (Women’s Month), a nationwide campaign that celebrates Latinas in the United States and their diverse contributions to our society.
Under the banner of its corporate social responsibility initiative, El Poder En Ti (The Power in You), the campaign kicks off featuring in-show integrations, on-air promos and digital and social activations. In addition, Telemundo national and local female talent will take part in Women’s Month events as part of the campaign.
“It is a crucial time in our nation’s history to be part of the global conversation on gender and highlight women’s importance and contributions across all sectors. Women across NBCUniversal Telemundo Enterprises, both on and off camera, play a critical role in our workforce, and as we celebrate Women’s Month, we hope to promote the advancement of Latina women across the country,” said Mónica Gil, EVP, NBCUniversal Telemundo Enterprises.
The campaign will feature a series of segments and special reports across network shows including Al Rojo Vivo, Un Nuevo Día, Suelta La Sopa and Noticias Telemundo, among others. Telemundo’s female talent, including Felicidad Aveleyra, Maria Celeste, Vanessa Hauc, Adamari López and Ana María Polo will take part in International Women’s Day events across the country. In addition, on-air promos will run throughout the month on Telemundo.
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